Love Gothic站点整体规划说明

站点长期规划和目标: 让所有喜欢暗黑系服饰的人群都可以在Lovegothic找到想要的单品或者搭配. 产品线扩展路线: 女装+女装饰品(第一期)-》男装+男装饰品(第二期)-》妆容(第三期)-》孵化独立品牌(第四期)


第一期目标: 

敲定服饰类核心供应商, 并且定义各个分类, 使得每个分类下有10个单品, 分类单词必须准确定义, 如果不清楚分类的名称, 可以找我确认,并且分类需要复数模型,首字母大写. 挑选核心供应商, 让货源在核心供应商中产生. 

铺货原则: 尽可能在核心供应商供应品类中拆解出尽可能的多的分类, 然后在各个分类下铺10个单品.

标题原则: 包含明显的风格词, 以及各个风格下独特的设计元素以及设计, 定义准确的风格, 以及典型的风格设计特征需要出现在标题里, 一般来说独立品牌的标题非常值得借鉴, 独立品牌对风格的理解非常深刻, 并且进行了风格再创造, 但是一些把目标定义为快速追款, 复制款式的供应商, 他们只能看到市场的风向标, 对风格的理解并不深刻,也不值得借鉴, 那么标题的编写就需要多一分思考和整理.

学会分辨风格,如果风格把握不准,可以咨询我, 每个产品的Tag区域必须包含风格词, 并且以Style_Punk, Style_Gothic形式, 首字母大写, 并且以下划线切开

 

备注:

关于尺码, 我们男女款使用的通用尺码表, 并且开启覆盖了大码人群的尺码.

 

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Diablo gothic long-sleeved turtleneck blouse
Diablo gothic long-sleeved turtleneck blouse
$25.99

Diablo gothic long-sleeved ...

(0)

Diablo gothic long-sleeved turtleneck blouse is Designed for gothic fans.It will make you charm in the streets  Tops / Bottoms Size Chart The Size ...

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$25.99
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Gothic personalized lace-up zipper stitching leg pants
Gothic personalized lace-up zipper stitching leg pants
$59.99

Gothic personalized lace-up...

(0)

Gothic personalized lace-up zipper stitching leg pants is Designed for gothic fans.It will make you charm in the streets  Tops / Bottoms Size Chart...

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$59.99
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Retro dragon print loose cropped sweater with streamers at hem Sweatshirt
Retro dragon print loose cropped sweater with streamers at hem Sweatshirt
$35.99

Retro dragon print loose cr...

(0)

Retro dragon print loose cropped sweater with streamers at hem Sweatshirt is Designed for gothic fans.It will make you charm in the streets    Top...

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$35.99
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Fluorescent oversize tide brand sweater jacket
Fluorescent oversize tide brand sweater jacket
$35.99

Fluorescent oversize tide b...

(0)

Fluorescent oversize tide brand sweater jacket is Designed for gothic fans.It will make you charm in the streets    Tops / Bottoms Size Chart The ...

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$35.99
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Street women's multi-pocket necking casual pants
Street women's multi-pocket necking casual pants
$19.99

Street women's multi-pocket...

(0)

Street women's multi-pocket necking casual pants is Designed for gothic fans.It will make you charm in the streets    Tops / Bottoms Size Chart Th...

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$19.99
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Street women's multi-pocket necking casual pants
Street women's multi-pocket necking casual pants
$35.99

Street women's multi-pocket...

(0)

Street women's multi-pocket necking casual pants is Designed for gothic fans.It will make you charm in the streets    Tops / Bottoms Size Chart Th...

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$35.99
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Dark Gothic Orange Ribbon Skinny Skinny Leggings
Dark Gothic Orange Ribbon Skinny Skinny Leggings
$35.99

Dark Gothic Orange Ribbon S...

(0)

Dark Gothic Orange Ribbon Skinny Skinny Leggings is Designed for gothic fans.It will make you charm in the streets    Tops / Bottoms Size Chart Th...

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$35.99